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"How long has
it been on the market"? This is a question many buyers ask. The thought
behind it is often one of two things. Either there's something wrong with the
home or the price is too high. Both of these notions may need clarification.
Let me deal with the first thought.
Consumers need to know that under the closest scrutiny one could argue that
there is something "wrong" with every home. The real question here
is:- does the price reflect what is being offered? In this case what is
"wrong" with a home may be exactly what makes it right for some one
who appreciates the opportunity and the reflected price.
Regarding the thought of overpricing, it must be considered that where a home
is extremely unique, a long marketing time may be necessary in order to obtain
market value while pursuing a buyer with the same unique interest. On the
contrary, with atypical homes, a long period of time on the market may point
toward inferior marketing but mostly toward an overpriced listing for that
market regardless of what is "right or wrong" with the home. However,
sometimes when homes are reduced and buyers ask "how long has it been
listed" the proper response is "at that price only...weeks". By
illustration and a bit of exaggeration to make the point, suppose a home is on
the market for 2 years at $300,000 and the seller reduces it to $250,000. Then,
while the buyer is asking "how long has it been listed", there are 5
offers being presented, followed by the hollow apology "Sorry it's sold".
It is obvious then that both notions for time on the market may be incorrect.
While you can always make an offer, it's always best to ask yourself "does
the price reflect what is being offered" to avoid disappointment.
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