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The Unconventional Solution: Using the 'Auction Alternative' to Selling Real Estate |
Conventional
Real Estate Problems:
- You have been showing a project that has been
getting tire kicked to death. Prospects come and go but they are only
lookers - not buyers
- Your are handling the sale of property for an
estate and the heirs want the fastest, most efficient way of converting
that property to cash.
- You are
handling the sale of property that is in bankruptcy, power of sale or
being disposed of as a result of a divorce and again your clients want
fast action.
- You have a
rare offering, a trophy property or a lake shore estate, but qualified
buyers are both scarce and acutely aware of it. You want to bring all the
potential buyers together in a single room. Generate a sense of urgency
and excitement about the property and create a situation where these
prospects must reach a decision.
- "The solution to each of your problems
may depend on your willingness to use a tool that has been around for
centuries - but is gaining new ground every minute, "Real Estate
Auctions." (Over 1.5 billion dollars in 1999)
What Are
The Advantages To You:
- Commissions: Unsold property generates no revenue for you
or the vendor. Generally real estate offered by Auction is sold "as
is" and except in a few instances with no financing contingencies.
Costs of conducting the auction are paid by the vendor as a listing fee.
Real estate commissions are shared by listing offices as well as selling
offices - M.L.S. or co-broker. Plus with buyer premium the purchaser pays
mostly all cost of the marketing plus commission.
- Client Satisfaction: An unsold property and a satisfied
vendor are a rare combination. The auction provides your vendor with the
opportunity to cash out, sometimes to a better price that they may have
thought possible under current market conditions. Details, details - at a
real estate auction details are handled by professional auctioneers/sales
representatives. Make sure you are dealing with a professional real estate
auctioneer/sale representative - not someone who "does a little real
estate of the side."
- What Do You Look For: Access to an extensive network of
qualified buyers, aggressive marketing and public relation efforts,
familiarity with legal requirements, ability to handle countless nagging
details while creating a smooth running, reassuring and yet exciting
auction environment and a thorough knowledge of the estate business.
- Time and Money: No more wasted days providing free
entertainment for unqualified lookers. No more high cost classified or
display ads. No more open houses either. Relief from all the promotion and
marketing costs involved in trying to move an unsold property.
- More Sales: For example a real estate auction of twenty
houses was held in a Chicago suburb of Buffalo Grove. Prior to the auction there hadn't
been fifteen sales in the previous fifteen months. In addition to selling
the twenty completed homes, the auction generated so much traffic and
interest that twenty additional homes under construction were sold within
the next four months by conventional means - M.L.S.
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